The recognition of differences among cultures in a business setting is paramount to being a successful manager of a multi-national corporation. There has been extensive study in this field which suggests there are five dimensions of cultural values. These five dimensions are: power distance, uncertainty avoidance, individualism/collectivism, masculinity/feminity, and short/long-term orientation. Together these five dimensions can collectively determine the characteristics that an employee in a certain country will most likely share. The importance being that a manager will then be able to make certain assumptions in order to efficienty manage that employee.
Using these dimensions, further study is examined into different types of subcultures that have aspects of the above dimensions. Power culture, achievement culture, support culture, and role culture are examined and discussed and the connection is made to the five dimensions. China is used frequently throughout the discussions to give examples of how this culture differs from our own.
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